TourismTech Without Borders: The egg-Turistec MoU

On the sidelines of MWC Barcelona 2026, a Memorandum of Cooperation was signed that turns Greek-Spanish tourism technology from talk into a working

instrument. The Hellenic-Spanish Chamber of Commerce was the broker.

Tourism is the obvious sector for Greek-Spanish cooperation. Both countries are top-three Mediterranean destinations. Both have visible, growing tourism technology ecosystems. Until MWC Barcelona 2026, neither had a structured cross-border instrument linking those ecosystems. That changed on the sidelines of the Greek Pavilion's inauguration.

What was signed. A Memorandum of Cooperation between Eurobank's egg Accelerator, the Greek incubation and acceleration programme operated by the bank's Venture Banking unit, and Turistec, Spain's leading international tourism technology cluster, headquartered in the Balearic Islands. Signed by Jaume Monserrat, President of Turistec, and Michalis Vlastarakis and Roula Bachtalia for Eurobank and the egg Accelerator. The Spanish trade press described the agreement as opening "new opportunities for technology project development in the sector" between Spain and Greece.

What the framework covers. Soft-landing initiatives for startups crossing into the other country. Cross-participation in events and community activities. Co-creation sessions and joint technology pilots. Direct connection between companies, universities and research centres on both sides. The egg-Turistec instrument is, by design, operational rather than symbolic, it specifies what cooperation actually consists of, week by week, project by project.

Who brokered it. The MoU was, in the words of Turistec President Jaume Monserrat (cited in Spanish trade outlet Hosteltur), "promoted by the Spanish-Greek Chamber of Commerce." From the Greek side, the Hellenic-Spanish Chamber of Commerce sits on the Coordination Council of the Greek TourismTech Cluster, the cluster of 16 innovative Greek tourism-technology companies created by Eurobank's Venture Banking unit and the egg Accelerator. The Chamber's role on both ends of the corridor was the structural condition that made the MoU possible.

Why it matters institutionally. This is exactly the kind of output that bilateral chamber diplomacy is designed to produce. Two governments meeting on a fair floor produces talking points. A signed MoU between an industry cluster on one side and an accelerator on the other, with chambers brokering and a bank operating the financing layer, produces working programmes. Greek startups now have a soft-landing path into the Balearic tourism-technology cluster, and Spanish startups have a structured route into the Greek tourism-technology accelerator pipeline.

What comes next. The Hellenic Minister of Digital Governance & Artificial Intelligence, Dimitris Papastergiou, met with the TourismTech Cluster and egg Accelerator teams during MWC week. Roula Bachtalia, Head of Venture Banking at Eurobank, has framed the initiative as a connector between innovation, financing and international networks. The Innovation Technology Alliance will track the egg-Turistec workstream as a flagship case study of bilateral chamber diplomacy converted into operational cooperation.