to analyze both the internal and external environment in order to understand one’s own or one’s organisation’s capabilities, customers and working environment.[1] The situation analysis consists of several methods of analysis: The 5Cs AnalysisSWOT analysis and Porter five forces analysis.[2] Agreeing on the analysis of a situation is a critical step in establishing an effective collaboration.

Check out Google, You Tube and TED Talks to see what others are saying about what you have observed and what they are doing about it. Are others already doing what you had thought was something new? What can you learn from them? Perhaps while it is being done somewhere it is not in your territory?