All successful innovators do need to have asked and to have answered some basic questions: What are they planning to do? Why are they doing what they are doing? How are they going to do it? Over what timescale? Who is going to be involved? Who are they going to collaborate with? Who will their customers be? Who will their funders be? Who will supply them? Where are they planning to locate their activity? When will the various actions be undertaken and completed? and what are the expected COSTS against anticipated RETURNS?