There are many different reasons for industry and especially small and medium sized companies to cooperate with HEI:

Why do you want to cooperate with HEIs?

For a partnership to be successful and grow into a strong strategic partnership it is important to consider strategic interests of both parties early on. Establishing a UBC partnership that matches at least one strategic priority of each partner enhances the likelihood of success.

Therefore it is important to examine your own motivation for UBC partnerships before you start searching for partners. Your motivation should be based on your company vision and your strategic company goals. Successful projects are also usually based on your existing R&D portfolio.