While some academics (especially ‘Entrepreneurial Hybrids” and “Entrepreneurial Academics”; see classification above in section 1.2.1) clearly see the potential of UBC to contribute to the economy and society, today many academics perceive UBC activities as “just another activity put on their plate”. In order to understand this feeling, one needs to understand the life of the academic. For centuries, academics were supposed to focus “only” on research and teaching. These were the two missions they had to follow and dedicate their time to. Compared to this long tradition, entrepreneurial activity and UBC can be seen as rather new, and are thus considered not so important, sometimes even seen as “just a trend”. Often entrepreneurial activity and UBC are also referred to as being a university’s “third mission”. To many, this term also shows the importance (or better said the missing importance) of the activities as it stands behind the other two missions (3rd place). The term, however, might just refer to the historical development of universities from first-generation universities (focused on teaching), over second-generation universities (adding research) to third-generation universities as we know them today (including entrepreneurial activity and UBC).