In this module you will learn more about how academia works. This understanding is crucial in order to develop long-lasting, mutually-beneficial relationships with academics.

The module is structured into five units. One will address the relationship perspective, meaning the interaction between academia and business, with the other four addressing the key internal staff groups of academic institutions.

Thus this module comprises:

“There is this tremendous body of knowledge in the world of academia where extraordinary numbers of incredibly thoughtful people have taken the time to examine on a really profound level the way we live our lives and who we are and where we’ve been. That brilliant learning sometimes gets trapped in academia and never sees the light of day.” – Malcolm Gladwell