We cannot solve our problems with the same thinking we used to create them.
Universities have so much to offer business with the capacity to unlock potential through innovation. So why the reluctance to get together?
There are many reasons for this. Most universities don’t present a welcoming face and are very hard to find a way into. All too often, collaborative, commercial projects are a low priority. Most SMEs on the other hand, are not aware of what’s possible or what’s on offer, so they don’t think it would be worth the effort of trying. But Universities are an Aladdin’s cave of opportunities and innovation. They can offer consultancies, contract research, access to the latest equipment and facilities, product development, staff training and expert advice in a very broad range of areas. So learn from others here!